iFreedom Direct - VA Loans - Banner & Text, Email

iFreedom Direct - VA Loans - Banner & Text, Email


As part of the initiative to help veterans with assistance, iFreedom Direct wanted multiple ways to get their VA loans out for people to see. They opted with cross-channel marketing to use banners, text and email campaigns in order to boost awareness and provide aid to veterans.

Campaign Objectives

  • Use multiple channels to build awareness for VA Loans.
  • Reach users via banners, text and email to maximize campaign capabilities.

Key Highlights

  • Utilized all channels in order to increase views and clicks.
  • Increased conversion rates.


Conversion rates: 61% increase
Views: 73% increase
Savings over other ad networks: 45%
Impressions: 12,000,000
Clicks: 52,000

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